Where expertise meets innovation

Bluemineral has partnered with plan.com for about 11 years, helping shape the platform as features were requested and built. The relationship centres on my.plan – a self-service tool that gives a laser-sharp view of a customer’s mobile estate. We spoke with Chris Turner to understand how this long-standing partnership has evolved and the impact my.plan continues to deliver for Bluemineral's customers.

Scaling mobile services without losing control

Deploying mobile services quickly while maintaining control over cost, productivity and security is a major challenge – particularly in industries like construction where large number of users need to be connected at pace. The mobile industry itself is complex, with a huge matrix of settings behind the scenes, making it difficult for IT teams to see what’s happening or act quickly. Traditional networks often only surface problems after the fact, leaving businesses exposed to unexpected costs, reduced productivity, or users being cut off when they still need to work.

As Chris explains: “The mobile industry is a real difficult one because it has such a matrix of settings in the background… and you wouldn’t know there was a problem until the end of the month when the bill rolls in.”

A platform that changed the conversation

Bluemineral adopted my.plan as the centrepiece of its service offering. Key capabilities used:

• Instant SIM activation and on-the-fly changes via the platform (no call to the mobile network).

• Per-user, per-setting visibility and control so admins can apply the right control and restriction at the right time.

• Security and control features that show threats hitting devices and block them in real time.

• Self-service tools that lets customers manage their estate, while still giving Bluemineral access when customers prefer managed service.

Fewer tickets, higher retention

plan.com enabled Bluemineral to move faster and operate at scale. SIMs and services can be activated instantly, supporting rapid deployments across construction and other mass-user environments. This speed and visibility has significantly reduced inbound service tickets, with around 80-90% of issues resolved directly through my.plan without needing to speak to plan.com. Customers who adopt the platform also tend to stay, with Bluemineral achieving a 97% retention rate through the clarity and control the platform provides.

That impact is driven by the level of insight the platform delivers. As Chris explains, “Every provider has a self-service platform, but no one has one quite like plan.com. They deliver a laser-sharp view of a customer’s estate and the people within it.” This visibility allows Bluemineral and its customers to actively manage productivity and security – from reducing advertising popups and controlling streaming behaviour to blocking threats in real time. When escalation is needed, Bluemineral works with a smaller, specialist team at plan.com rather than a large, outsourced contact centre, enabling faster, more effective technical responses.