Fast-growing business built on partnership

yourmobile.com is an independent mobile provider founded by Managing Director Dave Carter over 10 years ago. Starting with a small team of six people, the business has grown significantly to a team of 50, supporting around 18,000 customers today.

From day one, yourmobile.com has partnered with plan.com, building a long-term relationship that has supported both business growth and customer retention. We spoke to Dave to learn how plan.com’s refreshing approach, unrivalled flexibility and long-term mindset helped them overcome early challenges and scale fast.

Maintaining clarity and control in a complex industry

The mobile industry is complex, and with that complexity comes challenges around billing and visibility. Customers often experience surprises upon receiving their bills, creating stress and dissatisfaction.

As yourmobile.com grew, maintaining clarity and control around billing became increasingly important, both for customers and for managing the sales process more proactively.

Platform, people and partner model that make mobile management stress-free

plan.com helps address these challenges by taking the stress and confusion out of billing through the my.plan platform. By providing real-time visibility, my.plan enables yourmobile.com and its customers to see usage clearly and put controls in place before issues arise.

“Traditionally, you get a bill at the end of the month and there can be a bit of shock,” explains Dave. “With my.plan, you’ve got real-time visibility, control and structure hour to hour, day to day.”

Beyond the technology, Dave highlights three key elements that differentiate plan.com: the platform, the people, and the partner model. Together, these provide confidence to sell, structure deals effectively and build a long-term partnership.

“When you’re investing in a business, you need to be with the right partner,” says Dave. “plan.com is a reliable partner, which gives me confidence for the future.” The support team at plan.com plays a key role in this, responding quickly when timescales are tight and helping deals get over the line through funding support, technical expertise and proactive engagement.

Smoother sales cycle and higher retention

The partnership with plan.com has contributed to strong customer retention and smoother sales processes for yourmobile.com. Many customers have remained with the business year after year, supported by clearer billing, reduced stress and greater transparency.

“We’ve seen better retention and faster response times,” Dave explains. “There’s less bill shock, customers are happier, and the whole process runs smoother.”

As yourmobile.com has grown from a small start-up to a medium-sized business, plan.com has continued to support the business at every stage. With a larger customer base and deeper product knowledge, support today is even stronger than in the early days. Looking ahead, Dave is excited about continuing to grow the partnership. With solid foundations already in place, ongoing product enhancements, improved processes and consistently strong support, plan.com continues to complement yourmobile.com’s ambitions.

“It’s never a dull moment,” Dave concludes. “plan.com is always pushing for more, and that fits perfectly with what we’re doing as a business.”