A business built on trust and long-term relationships

Celebrating over 27 years in the telecoms industry, Marshall Frieze has seen it all – from starting as Store Manager at Phones 4u’s flagship Leeds store in 1997 to building and selling his first telecoms business a decade ago. Today, as founder of The One Solution, Marshall leads a company built on trust, experience and long-standing relationships – with a customer retention rate consistently above 98.5%.

Opening doors in an increasingly competitive market

Breaking into new business is never simple. The One Solution’s biggest challenge has been winning new customers in a market dominated by aggressive pricing.

“Getting customers through the door has always been the toughest part; the market can sometimes be too cheap for its own good. Customers are offered bargain deals that don’t always serve their long-term needs or add any real value,” says Marshall.

A partnership that adds real value beyond price

When it came to choosing a partner, Marshall knew plan.com could offer something different.

“I’ve known Keith Curran (plan.com’s Co-Founder) for many years and I could see the benefits of the award-winning platform from the start. For those businesses who want more than just mobile, the value of the my.plan is clear. It gives them tools they can’t get elsewhere that make their lives easier.”

The my.plan platform has allowed The One Solution to add value, differentiate their offering and transform how customers manage their business mobiles.

Early adoption has already shown promise: “We’re only just beginning to introduce our customers to plan.com, but I’m proud to say we’ve had really positive feedback from the customers we’ve onboarded so far. We’re really looking forward to growing our plan.com base as much as we can.”

The partnership experience has also stood out: “Working with Matt and Ian has been a really positive experience. Alongside Brian and the wider team, there’s a clear desire to make things happen and get things done.”

Unmatched support that drives success

By partnering with plan.com, The One Solution has strengthened its position in a competitive, price-driven market by delivering real value beyond mobile contracts. The my.plan platform has enabled the business to differentiate its offering, provide customers with tools that make a tangible difference, and generate early positive feedback from those already onboarded. Backed by strong collaboration with the plan.com team, The One Solution is now well placed to grow its customer base and continue building on its long-standing reputation for trust, service and lasting relationships.