Innovative solution helps to enhance fan experience and promote engagement for top-flight football club


The world of sport is increasingly reliant on technology to deliver its 21st century ambitions.

As Scottish Premiership football club Hibernian FC is all too aware. Now approaching its 150th anniversary, the Edinburgh based club is constantly looking for innovative technologies to enhance the fan experience and promote engagement, as well as to deliver operational improvements. Working with plan.com and its partner Indigo, who are now also official partners of the club, has been central to delivering those improvements.


Hibernian F.C. has around 30 business mobile phones currently in use, among a total staff headcount of around 100. One of the main things plan.com was able to do as soon as its contract with the club started in August 2020 was to cut its usage costs significantly compared to what it was paying under its previous deal.

Plan.com and Indigo looked at what we were paying and identified ways to reduce costs and help make efficiencies,” says Murray Milligen, Hibernian F.C.’s Commercial Manager. He adds that having access to the plan.com platform was also important because the finance team can now see usage and take action to control costs quickly and easily.

With mobile usage increasing after Covid-19 hit, that was great for us as a business.







Previously people would go over their allowance of minutes and data and heavy charges would start to stack up. It wasn’t their fault; they didn’t know their limits and they couldn’t see their usage. So having that visibility is vital

Murray Milligen – Hibernian FC Commercial Director
Hibernian FC

The result.

All in all, “it was a no-brainer to go with plan.com,” says Milligen

As well as delivering cost savings and transparency, Milligen points to ease of use as being a major benefit of the plan.com offering. “If you are not an IT professional, sophisticated tech tools can be complicated to understand and use, but the plan.com platform is clear and straightforward and that’s one of the best things about it,” he explains. He has been impressed with the speed of set-up and the availability of ongoing support if required, although he has not experienced any issues and says that everything has worked out smoothly as expected.

Going forward, he says that the club is looking at ways to mirror what they can do with mobile phones with landlines, by moving to a cloud-hosted telephone system, with plan.com advising on potential solutions.


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